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Guest Accommodation: Diamond Ratings Summary

The VisitBritain quality standards for guest accommodation in England is denoted by a diamond rating. The diamond ratings reflect consumer expectations of the sector, with quality seen as more important to visitors than facilities and services. As a result, establishments are required to meet progressively higher standards of quality, cleanliness and guest care as they move up the scale.

diamond guest accommodation will have:

  • an acceptable overall level of quality, offering, as a minimum, a full cooked or continental breakfast. Other meals, where provided, will be freshly prepared.

diamonddiamondguest accommodation will have (in addition to what is provided at One Diamond guest accommodation):

  • a good, overall level of quality and comfort, with greater emphasis on guest care in all areas.

diamonddiamonddiamond guest accommodation will have (in addition to what is provided at Two Diamond guest accommodation):

  • a very good overall level of quality
  • comfortable and well maintained bedrooms
  • a good choice of quality items available for breakfast
  • customer care and all-round comfort.

diamonddiamonddiamonddiamond guest accommodation will have (in addition to what is provided at Three Diamond guest accommodation):

  • an excellent overall level of quality in all areas
  • customer care and attention to detail evident in all areas.

diamonddiamonddiamonddiamonddiamond guest accommodation will have (in addition to what is provided at Four Diamond guest accommodation):

  • an exceptional overall level of quality. For example, high quality furniture, excellent interior design
  • outstanding customer care, anticipating every need.